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Wednesday, June 26, 2013

Creativity

New media provides the user with tools that challenge one's imagination, innovation, and creativity. Let's take YouTube from example, people try to find ways to amaze and impress other users by creating innovative videos like the silence video by member MadV. His innovative idea is used by different companies to advertise their product. The latest company is allmusic.com TV's advertisement. In the past photography was an art for professionals and aficionados, but Websites like Flickr inspires users to develop beautiful and breathtaking pictures. Another example is the music industry. Now artist released their own material via social media like MySpace or other medium.  In the article The new math of mashups by Sasha Frere-Jones she writes, "Mark Vidler, known professionally as Go Home Productions, explained some other benefits of digital technology to me in London not long ago: “You don’t need a distributor, because your distribution is the Internet. You don’t need a record label, because it’s your bedroom, and you don’t need a recording studio, because that’s your computer. You do it all yourself"". People can develop their own musical beat, create amazing photos and innovative videos in ways they never had before.

Liz Ventura

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